Oomii Inc., a technology startup and a developer of augmented reality (AR) near-eye display solutions based on laser beam scanning direct retinal projection technology, announced today that it has joined the Laser Scanning for Augmented Reality (LaSAR) Alliance, a member program of the Institute of Electrical and Electronics Engineers Industry Standards and Technology Organization (IEEE). IEEE is the world’s largest technical professional organization dedicated to advancing technology for the benefit of humanity. “LaSAR welcomes Oomii to the Alliance and looks forward to their contributions to driving the growth of Augmented Reality through advances in the state-of-the-art in laser-beam scanning solutions,” said Dr. Bharath Rajagopalan, Chair of the LaSAR Alliance and Director, Strategic Marketing at STMicroelectronics. “Oomii’s direct retinal scanning technology offers an innovative approach to the AR experience, and we expect their participation to further fuel the technology and grow this dynamic market,” he added. The LaSAR Alliance (lasaralliance.org) was established to create an ecosystem of like-minded companies and organizations to foster and encourage the development and promotion of technologies, components, devices, techniques and solutions to enable the efficient design and manufacture of augmented reality wearable devices including smart glasses and head-mounted displays. The goal is to provide an environment to facilitate a marketplace for ideas where members can exchange and share information, collaborate and partner to create, build and grow effective and compelling LBS (Laser Beam Scanning) based solutions, share best practices and help drive the growth of the market for augmented reality wearables in general. “We are excited to be a part of the LaSAR Alliance community so that we can do our part to highlight and promote the benefits of LBS-based solutions. As a startup and the newest member of the LaSAR Alliance, we look forward to collaborating with and learning from member companies as we navigate through the demands and challenges of the emerging AR market together,” said Michelle Hua, co-founder and COO of Oomii Inc. About Oomii Inc. Headquartered in Austin, Texas, with its R&D Center in New Taipei, Taiwan, Oomii Inc. is a technology startup and a developer of AR near-eye display solutions based on LBS direct retinal projection technology. Oomii Inc. seeks to develop solutions to overcome the existing optical and practical challenges of AR wearable devices. For more information, visit www.oomii.com. Media Contacts: Michelle HuaCo-founder & [email protected] Bill TsengCo-founder & Director of Partnerships and Investor [email protected] Source: Oomii Inc.